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Course Description:

Examine the development and implementation of marketing programs with a focus on the integration of product planning, pricing, distribution, promotion and service. By analyzing the marketing efforts of organizations across various industries, gain an understanding of the critical factors to consider in developing and evaluating marketing programs.

This course is designed as an advanced level study in marketing for students with concentrations in business administration, business management, international business. For students with concentration in marketing the course can be useful as an elective but it is not designed as a capstone (BME -214934 "Marketing Planning and Strategy" is the designated capstone in marketing).

Prerequisite: Marketing Principles or Management Principles or equivalent.

This online course is offered through Online Learning. You can take this as an individual course or as part of an online degree program, with term starts in March, May, September, November and January. View current term offerings and all online courses. Click here to register for online courses.

Other Areas: The Arts | Business, Management & Economics | Community & Human Services | Communications, Humanities & Cultural Studies | Educational Studies | Historical Studies | Human Development | Labor Studies | Nursing | Science, Math & Technology | Social Science
Upper Level
Credits: 4
Term(s) Offered (Subject to Change) : Spring 1. Summer. Fall 1.

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