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Course Description:

This 4-credit, 15-week course is designed to provide students with theoretical knowledge and practical, job related skills in self-management and self-marketing. Students will learn how to use contemporary learning theories and fundamental management and marketing concepts to guide their self- and career development. Throughout the course, students will engage in a series of learning activities aimed at developing, documenting, evaluating, peer-reviewing, presenting, and improving their practical self-management and self-marketing competencies and skills. They will learn how to use e-portfolios for conducting their personal SWOT analysis and self-assessment and will use social media tools to support their ongoing personal and professional development; in addition, they should be prepared to videotape an elevator pitch. Overall, this course will foster students’ self-awareness and self-reflection and will help them develop effective strategies for self-improvement and self-promotion.

As an educational planning study within the BME area, the course will be useful for BME students in any concentration; depending on the individual degree program design, it can be placed either as part of their concentration, or general learning. During the course, students will be required to present and evaluate concrete evidence of essential skills in all areas specified in the BME general guidelines; this activity is intended to strengthen the students' focus on learning outcomes of their college studies. This study can be taken at any point during the degree provided that prerequisite requirements are met. Students can discuss issues of timing with mentors. The advantage of taking it earlier (and before they finalize their degree plans) is that they should be better able to identify and understand their essential skills' gaps and then calibrate their ESC studies to address those deficiencies and build a stronger competency base. The advantage of taking it at a later stage is that they will have the opportunity to evaluate their progress and think proactively about their future self-improvement and career goals, including, but not limited to, graduate study.

Note: Students taking this course for educational planning credit should obtain mentor/advisor permission. Although this course gives four "Educational Planning" credits, it is not a substitute for planning and finalizing the degree.

Prerequisites: Foundational courses in principles of marketing and principles of management or equivalent knowledge/experience AND upper level critical thinking skills.

This online course is offered through Online Learning. You can take this as an individual course or as part of an online degree program, with term starts in March, May, September, November and January. View current term offerings and all online courses. Click here to register for online courses.

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Liberal Study
Upper Level
Credits: 4
Term(s) Offered (Subject to Change) : Spring 1. Summer. Fall 1.

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