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Students will learn about the theory and practice of public relations, how public relations operates in organizations, its impact on publics and its functions in society. They will study the professional development of the field; concepts, issues, and principles in the practice; and models and theories guiding the practice. Course contents will be applied to public relations program planning and management by working on a strategic public relations planning project. The primary audience of this course are students with concentrations in business administration, management, and marketing. The course also meets the needs of those in careers in government, not-for-profit organizations, and human resource management where an understanding of public relations concepts and management practices would be advantageous. For those planning advertising/copy writing/media research/public relations careers, this course provides a foundation for a public relations (interdisciplinary)concentration where other studies may include, but not limited to Marketing Communications, Organizational Behavior, advanced level studies in communications, journalism, writing, new media and technologies, ethics, globalization.
Prerequisites: Marketing Principles required, Management Principles (or equivalent knowledge) recommended.
This online course is offered through the Center for Distance Learning. You can take this as an individual course or as part of an online degree program, with term starts in March, May, September, November and January. View current term offerings and all online courses. Click here to register for online courses.
Other Areas: The Arts | Business, Management & Economics | Community & Human Services | Communications, Humanities & Cultural Studies | Educational Studies | Historical Studies | Human Development | Labor Studies | Nursing | Science, Math & Technology | Social Science
Term(s) Offered (Subject to Change) : Spring 1. Summer. Fall 1.
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