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Study the principles, skills and techniques used in quantitative marketing research. Topics include marketing problem identification, sources of secondary data, marketing decision-making and research planning, sampling, experimentation, measurement concepts, data collection, analysis and report preparation. Develop a marketing research proposal for a particular organization's situation or problem. Students are required to purchase the latest edition of the SPSS software (packaged with the required textbook).
Prerequisites: Statistics and Marketing Principles or equivalents. The nature of this Marketing Research course necessitates students to have completed both Statistics and Marketing Principles studies before enrolling in the course.
This online course is offered through Online Learning. You can take this as an individual course or as part of an online degree program, with term starts in March, May, September, November and January. View current term offerings and all online courses. Click here to register for online courses.
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Term(s) Offered (Subject to Change) : Spring 1. Summer. Fall 1.
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