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Examine the issues and problems of global marketing from a strategic and managerial perspective. Course focuses on the choice of marketing mix in an international setting (i.e., whether the product, pricing, distribution, promotion and customer service decisions are effectively analyzed and identified relative to the cultural, political, legal and economic differences among countries and markets). In addition, export trade procedures and the coordination and controlling of international marketing will be explored. This course meets the Understanding Organizations within Broader Contexts requirement for students in the business, management and economics area and is recommended for the marketing concentration.
Prerequisite: Marketing Principles or equivalent.
Note: This course is a liberal study effective September 2010 term.
This online course is offered through the Center for Distance Learning. You can take this as an individual course or as part of an online degree program, with term starts in March, May, September, November and January. View current term offerings and all online courses. Click here to register for online courses.
Other Areas: The Arts | Business, Management & Economics | Community & Human Services | Communications, Humanities & Cultural Studies | Educational Studies | Historical Studies | Human Development | Labor Studies | Nursing | Science, Math & Technology | Social Science
Term(s) Offered (Subject to Change) : Spring 1. Summer. Fall 1.
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