Empire State College:  State University of New York Skip navigation Home | MyESC | Site Index

MyESC Site Map

Check announcements and deadlines, contact someone for help and get to the pages and services you use the most.
Check your financial and academic records, activate your login, and update your contact information.
Register for your studies, find tutorials and other information about registration.
Access your online courses, choose your studies for upcoming terms, and plan your studies.
Visit the online library, get help with writing and math, find a tutor and more.
Financial aid and scholarships, billing, college bookstore, disabilities services and all other student services.

MARKETING MANAGEMENT (BME-213804)

Center for Distance Learning Home > Distance Learning Catalog > Business Management and Economics >

Course Description:


Examine the development and implementation of marketing programs with a focus on the integration of product planning, pricing, distribution, promotion and service. By analyzing the marketing efforts of organizations across various industries, gain an understanding of the critical factors to consider in developing and evaluating marketing programs.

This course is designed as an advanced level study in marketing for students with concentrations in business administration, business management, international business. For students with concentration in marketing the course can be useful as an elective but it is not designed as a capstone (BME -214934 "Marketing Planning and Strategy" is the designated capstone in marketing).

Prerequisite: Marketing Principles or Management Principles or equivalent.



This online course is offered through the Center for Distance Learning. You can take this as an individual course or as part of an online degree program, with term starts in March, May, September, November and January. View current term offerings and all online courses. Click here to register for online courses.

spacing 
bar---------------------------------------------------------------
Other Areas: The Arts | Business, Management & Economics | Community & Human Services | Communications, Humanities & Cultural Studies | Educational Studies | Historical Studies | Human Development | Labor Studies | Nursing | Science, Math & Technology | Social Science
spacing 
bar---------------------------------------------------------------
Upper Level
Credits: 4
Term(s) Offered (Subject to Change) : Spring 1. Summer. Fall 1.

For Books and Materials List Go to the Online Bookstore