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Study the various aspects of integrated marketing communications and the development of promotional strategy based on both consumer needs and wants as well as demands of the social environment and legal constraints. Focus on ethical issues confronting marketers. Topics include the marketing communication process and channels of marketing communication, the promotional planning process, creative strategies and media planning, the use of various media in advertising, direct marketing, interactive marketing, personal selling, and public relations.
Prerequisite: Marketing Principles or equivalent.
Important Note: this course was renamed effective the September 2010 term and was formerly offered as Marketing Communications and Marketing and Sales Promotion. Students who have successfully completed 231414 in either title should not enroll in this course.
This online course is offered through the Center for Distance Learning. You can take this as an individual course or as part of an online degree program, with term starts in March, May, September, November and January. View current term offerings and all online courses. Click here to register for online courses.
Other Areas: The Arts | Business, Management & Economics | Community & Human Services | Communications, Humanities & Cultural Studies | Educational Studies | Historical Studies | Human Development | Labor Studies | Nursing | Science, Math & Technology | Social Science
Term(s) Offered (Subject to Change) : Spring 1. Summer. Fall 1.
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