|Home | MyESC | Site Index|
Check announcements and deadlines, contact someone for help and get to the pages and services you use the most.
Check your financial and academic records, activate your login, and update your contact information.
Register for your studies, find tutorials and other information about registration.
Access your online courses, choose your studies for upcoming terms, and plan your studies.
Visit the online library, get help with writing and math, find a tutor and more.
Financial aid and scholarships, billing, college bookstore, disabilities services and all other student services.
This is a capstone course for students with concentrations in Marketing. Students are expected to integrate their knowledge from their prior studies and work experiences in this course. It is strongly recommended that students undertake this study as the last in their concentration. The course is not recommended as an elective for students with concentrations other than Marketing.
Students will analyze real marketing situations and propose sound solutions to marketing problems by designing and implementing market-driven strategies, with a clear emphasis on strategic analysis, marketing planning and implementation. The course is writing intensive; students will be expected to write short and longer case study reports and must be comfortable working at the upper-level in terms of reading, writing and research skills. It is expected that students are experienced in finding and appropriately using professional and scholarly marketing literature (in addition to the assigned text).
Prerequisites: Principles of Marketing, Introductory Psychology, Statistics, Consumer Behavior, Marketing Communications, Marketing Research or equivalents. Prior course work in International Marketing and Marketing Ethics would also be helpful. Before attempting this study, students should undertake an intensive review of their prerequisite knowledge and skills and consult with their mentors and the instructor.
This online course is offered through the Center for Distance Learning. You can take this as an individual course or as part of an online degree program, with term starts in March, May, September, November and January. View current term offerings and all online courses. Click here to register for online courses.
Other Areas: The Arts | Business, Management & Economics | Community & Human Services | Communications, Humanities & Cultural Studies | Educational Studies | Historical Studies | Human Development | Labor Studies | Nursing | Science, Math & Technology | Social Science
Term(s) Offered (Subject to Change) : Spring 1. Fall 1.
For Books and Materials List Go to the Online Bookstore
|Copyright © 1999 - 2016 Empire State College.||Contact the webmaster|