Empire State College:  State University of New York Skip navigation Home | MyESC | Site Index

MyESC Site Map

Check announcements and deadlines, contact someone for help and get to the pages and services you use the most.
Check your financial and academic records, activate your login, and update your contact information.
Register for your studies, find tutorials and other information about registration.
Access your online courses, choose your studies for upcoming terms, and plan your studies.
Visit the online library, get help with writing and math, find a tutor and more.
Financial aid and scholarships, billing, college bookstore, disabilities services and all other student services.

MARKETING ETHICS (BME-213942)

Center for Distance Learning Home > Distance Learning Catalog > Business Management and Economics >

Course Description:


This course will enable future marketeers to form their individual perspective on ethical marketing. Through exploring issues and problems surrounding consumerism, shareholder accountability and globalism, an ethically directed marketing function is considered. Through scenario analysis, the way forward for ethical decision-making in marketing management is planned. This course meets the Ethics and Social Responsibility requirement for students in the business, management and economics area and is recommended for the marketing concentration.

Prerequisite: Principles of Marketing or equivalent knowledge.


This online course is offered through the Center for Distance Learning. You can take this as an individual course or as part of an online degree program, with term starts in March, May, September, November and January. View current term offerings and all online courses. Click here to register for online courses.

spacing 
bar---------------------------------------------------------------
Other Areas: The Arts | Business, Management & Economics | Community & Human Services | Communications, Humanities & Cultural Studies | Educational Studies | Historical Studies | Human Development | Labor Studies | Nursing | Science, Math & Technology | Social Science
spacing 
bar---------------------------------------------------------------
Liberal Study
Upper Level
Credits: 2
Term(s) Offered (Subject to Change) : Jan. May. Sep.

For Books and Materials List Go to the Online Bookstore